This is existential branding

What is existential branding?

Reject nothing. Your light. Your shadow. Your professional resume. Your 10-year-old self.  The fact that you’re an executive, an entrepreneur, a parent. The fact that you’re a fuck-up, or a perfectionist, or a stick in the mud, or an utter goofball.

Or the fact that you think if people saw the “real” you, they’d call you a fraud.

Now is the time to know and own all those parts: so you can distill them down into something USEFUL. Pro tip: use every last drop for inspiration. This is the creative process. This is wholeness.

This is existential branding.